Cedric Read – The CFO As Business Integrator
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Forex Trading – Foreign Exchange Course
You want to learn about Forex?
Foreign exchange, or forex, is the conversion of one country’s currency into another.
In a free economy, a country’s currency is valued according to the laws of supply and demand.
In other words, a currency’s value can be pegged to another country’s currency, such as the U.S. dollar, or even to a basket of currencies.
A country’s currency value may also be set by the country’s government.
However, most countries float their currencies freely against those of other countries, which keeps them in constant fluctuation.
*Includes case studies, checklists, and models.
* Written by the former director of PricewaterhouseCoopers and the vanguard MySAP Financials Team.
From the Inside Flap
“I believe our finance skills enable us to be great integrators. We are the bridge that connects the organization of today with the vision for tomorrow.” STEVE DAVIS, VICE PRESIDENT, DOWNSTREAM BUSINESS SERVICES, EXXONMOBIL CORPORATION
From complexity to simplicity – that’s where the CFOs of today’s world-class companies are headed. Propelled by globalization and new technology, and recent accounting scandals the CFO’s role is shifting dramatically, from that of numbers interpreter to business integrator.
What demands will CFOs face now – and in the future?
* Mastering enterprise-wide integration tools
* Extracting ROI from technology investments
* Streamlining finance processes still further
* Improving analytics and decision support
* Managing outsourcing and external alliances
* Ensuring rigorous reporting and transparency
The CFO as Business Integrator addresses all these challenges – and more. It offers timely, practical advice and solutions for reshaping your finance function to exploit real-time information sharing, sophisticated decision support, and true globalization. The book features CFO interviews, original research, case studies, and action plans for creating proactive, value-adding finance initiatives.
From the Back Cover
“This investment is all about integration of processes, data, technology, and, crucially, our culture. Knitting together our people and getting them to share and communicate is critical.” PHIL BENTLEY, CFO, CENTRICA
“We look to globally share our information on brands, knowledge, consumer insights…What we need now is outstanding decision-support tools, built around our structured database…We need an analytical environment which will fuel our growth, not just cut our costs.” GARY FAYARD, CFO, THE COCA COLA COMPANY
“What differentiates success in this industry is the ability to execute. This, coupled with our installed infrastructure represents our competitive advantage. More and more, we are being asked to build total solutions.” JIM DALEY, CFO, EDS
“Our mantra in finance: driving superior performance and being more proactive. What, exactly, does this means? Driving functional excellence, setting standards, and developing KPIs for risk management and decision support. Our priorities in finance? Playing our part in developing our global business approach.” WOLFGANG REICHENBERGER, CFO, NESTLE
Today, the CFO’s role has moved beyond that of understanding and harnessing the awesome resources of eBusiness to proactively integrating those resources – across business functions, alliance partners, and geographic boundaries to create a truly global company. The CFO as Business Integrator is a practical, results-driven guide to reaping the benefits of new integration technology and shaping a new, forward-driving finance agenda around the financial supply chain, managed services, and advanced analytics and decision-support.
About the Author
Cedric Read currently acts as a strategic advisor to SAP on the impact of eBusiness and technology on the finance function. He also works with Atos KPMG, providing consultancy services to CFOs in leading companies ranging from Shell and BP to Diageo and GlaxoSmithKline. Cedric Read served as a management consultant for PricewaterhouseCoopers (PwC) for close to 25 years. In his position as Global Leader of PwC’s Financial Management Consultancy, he wrote two books, CFO: Architect of the Corporation’s Future and eCFO: Sustaining Value in the New Corporation.
Hans-Dieter Scheuermann is senior vice president of SAP’s General Business Unit Financials group, which has global responsibility for developing leading-edge new software products to support financial and managerial accounting, strategic enterprise management (SEM), and business analytics. Most recently, he has spearheaded an initiative to development sophisticated software solutions in financial supply chain management. Prior to his current position, he coordinated SAP software solutions for the financial services industry.
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