Conquer Your Copy By Lauren Vanessa Zink
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CONQUER YOUR COPY
Uplevel your sales copy, perfect your psychological hooks and attract your dream clients so you can sell anything, anytime, using only your words
You’re trying to figure out your copy, rearrange blocks of text, and come up with a compelling hook – but as hard as you’ve worked (for, like, the entire day) – you’ve still got nothing to show for it.
NOW YOU’RE SITTING THERE, STARING AT THE WALLS, SCROLLING THROUGH YOUR FACEBOOK FEED, AND ROCKING BACK AND FORTH IN A BALL OF ANXIETY.
Because… this shit makes you want to bang your head on the wall.
Because… you’re racing against the clock, not releasing your program, not publicizing your offerings, and not bringing in money with each passing day. And,
Because… you know that no matter what, you HAVE to get through writing this copy because you simply don’t have the money to pay a copywriter to do it for you.
LET IT GO MY FRIEND. BECAUSE DEEP DOWN…
You know you’re smart
You know you’re brave
You know you’re gifted
Even though when it comes to writing copy you secretly feel icky and lost. Now, I know what you’re thinking: “I’m so fucking tired of feeling this way.”
LISTEN, BRAVE ONE
You’re not alone on this. I’ve been there too (and I’m a pro!)
We all go through those bad days when the words simply won’t come.
No matter if you beg, you plead, you meditate, you manifest, you do downward dog, you visualize…
Sometimes, you just sit there, staring at that blinky Word cursor, doing a little cursing of your own. (Ahem.)
If what I’m describing is a day in the life of your entrepreneurial ‘hustle,’
I want you to sit back, let go, and relax. You’re definitely in the right place, and I can help!
I’M READY TO CONQUER MY COPY!
I’m Lauren Vanessa Zink.
Charmed to meet you! I’m a copywriter, but my clients and friends call me the Queen of a Tiny, Happy Empire.
I’ve built my entire biz on the wings of my words.
I’ve worked with over 500 clients and students; and,
I regularly partner with 6- and 7-figure entrepreneurs on their launches
After working with that many people 1:1, I came to realize there had to be a better way to write copy. I can’t bear to watch you, brave one, struggle with writing your about page, your emails, or sales copy for another day.
Because you’ve got better things to do.
That’s why I’ve distilled everything I know into tiny, happy morsels of knowledge that allow you to
CONQUER YOUR COPY!
CONQUER YOUR COPY
was designed for you, the brave entrepreneur – because you’re ready to uplevel your sales copy, perfect your psychological hooks, and unleash your creativity to attract your dream clients so you can sell anything, anytime, using your words.
HERE’S SOMETHING MOST COPYWRITERS DON’T WANT YOU TO KNOW:
Copywriting can be the easiest thing you’ve ever done — you just need to find the right approach.
You can Conquer Your Copy Even if:
You didn’t go to school to write copy (I didn’t)
You aren’t an English major who makes magic with your words, and
You don’t have the time and energy to spend ages and ages practicing before you figure out how to write copy that brings in cash
LET YOUR HAIR DOWN AND DANCE WITH ME!
Because by the end of Conquer Your Copy you’ll be able to:
Write copy for yourself that rivals anything crafted by a top copywriter
Ditch the copywriters in your life. Send ‘em love, but you don’t have to keep sending ‘em money (imagine all the ways you could re-invest in your business or your life with those savings. Yes, I know I’m throwing myself under the bus, but I love you too much not to help.)
Tune into your skillset and make money with just a few tappity taps on the keyboard — No time wasted, no waiting list for your favorite copywriter… just you, your laptop, and some easy-flowing-words
Write copy that makes it clear that you’re reading your ideal client’s mind. Ok, not in a paranormal way. In a OMG, you totally understand them and know-what-they-want-before-they-do way. Abracadabra, baby!
If you’re ready to stand at the helm and take charge of your own destiny,
then CONQUER YOUR COPY is For You !
“Conquer Your Copy was a lifesaver! Before working with Lauren, I used to think copywriting was hard and only for gifted writers, and it would take me HOURS to write even a single newsletter. (You can imagine how well that worked out for business.) Now, not only is it easier for me to write newsletters, more importantly, I’m actually able to communicate with MY voice, which has helped my business grow by leaps and bounds.
Nowadays, I constantly hear things like, “You spoke to me,” “I feel like I know you,” “I LOVE your style…,” “I’ve been on a Luisa-binge since finding you because your copy resonates so much!”
I took Conquer Your Copy because I know how important being able to write well is for an online business owner, but it so far exceeded my expectations…words can’t express. If you’re trying to figure out how this whole writing for the online world thing works, start here!”
– Luisa Zhou
IN THIS COURSE YOU’LL CHART A PATH THAT GIVES YOU:
An easy-to-follow process for writing sales copy that converts, sounds like you, and sweeps people off their feet to get you the yes (and the cash),
6 full weeks of videos, PDFs, and a bonus training designed to hold your hand from A to Z
No matter what you’re conquering, you’ll need an exquisite treasure map to guide you along the way.
I’M READY TO CONQUER MY COPY!
HERE’S HOW THIS COURSE FITS TOGETHER:
Stage 1 – Conquering The Copy Basics
Before you can write the copy that magnetizes your ideal clients to you, we have to get down to the brass tacks. If you skip this step, your copy will be vanilla, heartless and forgettable—and that’s simply not how we do things around here.
• Finding your voice, finding your client’s voice and mixing them together like a top-shelf margarita
• Fleshing out your unique branding so you can be consistent with your message across every platform
• Getting into the head of your customer like a psychic medium with a lie detector
Stage 2 – What To Say, Where To Say It & How
This week we are going to put pen to paper and ferociously and fearlessly write those pieces of copy you’ve been avoiding, confused by or straight up afraid of. Our goals? To lower your bounce rate, to increase your conversions and to sell your big, brave things like hotcakes.
• Writing your VIPs (very important pages) like your home page, about page, work with me page, sales page, bio, elevator speech and product descriptions. (Already have these pages written? That’s great! We’ll make ‘em even better.)
• Coming up with the perfect opt-in and actually getting people to (gasp) OPT IN to it
• Completely customizable templates so you actually sound like YOU and you’re never stuck staring at that stupid blinky thing in Microsoft Word again
• Writing with a lethal mix of emotion and intellect
• How to articulate the benefits (not the features) of what you do
• Getting to-the-minute detailed on your client’s pain points
• Never-before-shared tests you need to run through before you publish ANYTHING
Stage 3 – Keep It Coming With Ongoing Communication
Once you’ve set up your foundation, it’s time to move on to higher touch, more dynamic forms of communication. In Stage 3, you’ll learn how to stay top of mind and start building the long-term relationships that lead to sales and rabid fandom.
• Mastering attention-grabbing headlines and email subject lines that get read, clicked on and talked about
• Writing the blogs, creating the TV shows, or hosting the podcasts that paint you as an expert and provide value to your people (The principles of sharing your message apply to any medium)
• Newsletters. Should they be weekly? Daily? Monthly? And what should you talk about? How do you lower unsubscribes? Won’t someone please answer these questions?! (Yes. I will.)
• Selling through an automated email series. This is that whole making sales while you sleep thing that you’ve been dreaming of
• Leveraging old content into something fresh and exciting
• Creating an editorial calendar with no-fail post dates + accountability built in
• Plus some copywriting strategies I share with my private clients, like the Index Method and the Messaging Matrix
Stage 4 – Selling On Social Media
Burned out by all the posting that’s expected of a business owner these days? Have no friggin’ clue what to talk about anymore? Curious why you’re hearing crickets on your platforms? We’re going to solve all of that and more in social media week.
• Writing shareable, likeable, sellable, edible (ok, not edible) social media posts your ideal clients will want more of
• 8 top secret ways to boost engagement with your posts
• How to pitch and promote your offerings (in both subtle and not-so-subtle ways)
• Plus, I’ll share my own posts that have gotten 100s of likes and comments and why they worked, so you can recreate the magic.
+ A bonus training with Facebook ads expert Adrienne Richardson, the ninja behind the 6- and 7-figure successes of some of the hottest online coaches (Did I just hear you clap your hands? I think I did.)
Stage 5 – Getting Over Your Excuses
This learning won’t help you if you don’t use it. This week is going to put a fork in any self-sabotage, mindset blocks, avoidance, or procrastination. They. Are. Done.
• Writer’s block is for squares. Discover how to abolish that sonofabitch once and for all. • Unleash torrents of creativity, you wild and fun genius you
• How to make time to write anything, even when you’re balancing a family, a second job and a social life
• Go from “I’ll do it later, 5 minutes before I have to send it out” to inspired to do it now
• Fear. Ain’t nobody got time for that—especially you. Learn how to derail your fear train, silence your inner party crasher and be brave online
• Plus, a pep talk from me to you
Stage 6 – Advanced Techniques The Pros Use
Hold onto your hats because I’m about to reveal what goes on behind the scenes in Copywriting Land. (Not an actual place.) In our final module of Conquer Your Copy, we’re going to deep dive into the land of conversions, persuasion, psychology and other things advertisers don’t want you to know about.
• Have you ever heard of direct response marketing? It’s those old mailers that get sent to mailboxes to convince people to buy things. Now people refer to them as junk mail, but the best copywriters around actively study them because they hold the key to eye-bulging levels of sales. And, baby, they can actually teach us a ton about making money and selling products—in a non-sleazy way, of course.
• A treasure chest of ways to add more fun and personality to everything you write
• Take-‘em-and-go conversion boosters professional copywriters use to get that mouse of yours to click on the “buy” button
“Tapping into my own voice became effortless after taking Conquer Your Copy. I used to struggle with finding the perfect words – like hour per single sentence kinda struggle. CYC is one of the most well-rounded training programs, I’ve ever taken. Lauren makes sure that you have all the tools to fully express yourself & delight your peeps in all of the modern entrepreneur’s must-have communication channels.”
– Hailey Dale
I DON’T WANT YOU TO LEARN FROM JUST ANYONE.
SO, WHY ME?
I’ve worked with over 500 students and clients, I work on 6-figure launches, and I run a 6-figure biz. But while numbers are good, there’s more to me than that.
Nothing makes me happier than watching you succeed, ESPECIALLY in your business. I’ve witnessed too many incredible entrepreneurs make excuses that keep them from promoting themselves online.
That’s why this course doesn’t just cover the Copy 101. We also tackle the fear that holds you back. By the time you finish, you’ll be locked, stocked and loaded for selling like the big guns.
A CONQUEROR NEVER LEAVES FOR AN EXPEDITION WITHOUT A FEW TRICKS UP THEIR SLEEVE – AND YOU’RE NO EXCEPTION. LET’S TALK ABOUT YOUR BONUS!
Sure, you could write your copy in a vacuum, pat yourself on the back, then kick your feet up and wait for your clients to show up. (Not gonna happen, love.)
You can take advantage of the number one tool a Copy Conqueror needs in her belt …
ENTER…THE FACEBOOK ADS MASTERCLASS WITH ADRIENNE RICHARDSON! (a $300 value)
Why Do You Need Ads? Well, most entrepreneurs write the copy and ignore the marketing. (Then they wonder why no one’s buying.) As a brave one you’ll stand out by doing both, well!
In this Masterclass Adrienne shares the exact strategy she uses with her private clients to make money online, get leads and convert sales using ads! (Sounds like something you need, right?)
I’M READY TO CONQUER MY COPY!
It’s time to write better copy. Copy that shows the world that you’re the real deal expert. Copy that demonstrates that you know what makes your clients tick. Copy that inspires your people to run, not walk, to their computer, credit cards in hand, because they can’t wait to buy your stuff.
LET’S MAKE SURE CONQUER YOUR COPY IS FOR YOU!
YOU’RE READY TO CONQUER YOUR COPY IF YOU’RE:
An entrepreneur or small business owner with products and services you want to sell
Overworked, overwhelmed and just plain over it. (Can’t this whole marketing your business thing just be easier?)
Aspiring to be a copywriter and you want know how to get high engagement from readers who are clicking, subscribing, commenting, and buying! (Buh-bye, crickets. Hello, notifications!)
Ready to wake up to fresh orders, payments, and discovery call bookings in your inbox
Waving bye-bye-bye to that part-time or full-time bridge job so you can jump into entrepreneurship with both feet. Geronimo!
Excited to build long-term relationships with clients and prospects who make your heart go all ooey-gooey when you think about how awesome they are
THIS ISN’T FOR YOU IF YOU’RE:
An entrepreneur who wants to sound like everyone else. Snooze. (Remember, you’re unique, brave one)
You want to struggle through the trial and error and time investment of learning to write copy and sell your big, brave thing on your own.
You expect this work to be done for you. Sorry, my dear. Learning how to write copy that makes money while remaining true to your authentic self requires that you show up and do the work!
A small business owner who likes to dupe people into buying your stuff. We’re going to write copy that’s authentic and valuable, never fake or gross.
Fine with lackluster sales and yawn-worthy messaging. That’s too bad, you deserve better!
THE INVESTMENT FOR CONQUER YOUR COPY IS ONLY $497!
Remember, when you sign up, you’ll get an added boost of bravery and visibility by going through the
Facebook Ads Masterclass with Adrienne.
“Conquer Your Copy is one amazing course! I learned more than I could ever imagined. My notes and course materials serve as a resource that I often go back to review. It is one of my go to resources. I love that it is all about learning to use your voice to speak to your clients in an authentic way. Every aspect of communicating with clients is covered. I felt I got so much value out of the course. It is a massive amount of information broken down into bite sized pieces such that you don’t fully realize how much you’ve learned until you’re done! And it is all delivered with Lauren’s great style and heart. Do yourself a favor and buy this course!”
– Brenda J. King
I’M READY TO CONQUER MY COPY!
I HAVE A CONFESSION TO MAKE…
I enjoy consistent $10k months in my business, I have repeat clients, and I run my business with hands-free sales using only the power of my words.
WHY IS THAT A SECRET?
Well, I used to be really shy about sharing my story. You see, I’m not one to flaunt success or talk numbers without sharing exactly what I did to get there. My two biggest secrets are copy and visibility.
That’s where Conquer Your Copy swoops right in!
Right now $10k months might feel really far away. But, just for fun, stick with me here. What would that kind financial security mean to you? Could it mean hiring your first assistant, upgrading your car, or getting a personal chef?
Listen, every day I work with entrepreneurs who spent years trial-and-erroring it, scouring blogs, listening to podcasts, and collecting free webinars before something finally clicked or they gave up and hired it out. That’s a lot of time wasted, brave one. A lot of time that you don’t have.
I want your business to succeed, fast. Because I know your business is your passion project. I know you’re in this to help others live their dreams. And, I also know that you’re brave, and ready to conquer! *Trumpet noise*
CONQUER YOUR COPY + YOUR BONUSES FOR $497!
I’M READY TO CONQUER MY COPY!
Enrolling in Conquer Your Copy is easy! When you click on that button above, you’ll land on a page where you can enter payment details. And, no need to worry about paying online. We only use trusted payment processors. Queen’s honor.
You’ve read this far down the page because even though you’re smart, when it comes to copy, you still haven’t mastered it the way you want.
It’s time to get serious about growing your business and making profits. Good copywriting grabs attention, boosts conversions, attracts awesome clients and makes you more money.
Tiny, Happy Guarantee: We only use trusted payment processors and will never ever disclose your personal information.
LET ME ANSWER YOUR HUNKA HUNKA BURNING QUESTIONS:
When does Conquer Your Copy start?
It’s all about instant gratification. As soon as you get your log-in, you can begin. Sample a module, or rock and roll through the full course. The choice is yours.
But Lauren, I am in course overload right now! I’m not sure I can commit to another one.
Congratulations on being such an action taker!!
It sounds like you take your business very seriously and you want what’s best for it. It’ll be tough to earn back the cash for those courses if you don’t end up selling any of your products and services though, right? Mastering your language can help you do that. Conquer Your Copy isn’t like any of the other courses you’re registered for right now, and it would be a shame for you to miss out on it. Plus, you get full access to the entire course, so you can conquer on your schedule, you boss.
How long do I have access to this course?
When you become a Copy Conqueror, you’re a Copy Conqueror for life. That means you can come back to the lessons and use the bonus resources (plus any new ones that get added) any time you need to—whether that’s now or next year.
Will there be any live elements?
This course is designed to be self-paced so you can move through it as you’re ready. For that reason, you won’t have any live elements.
How much money will I be able to make when I complete the course?
That’s up to you, brave one! Your income potential is unlimited when you know how to sell your products or services. I’ve worked with multi-6-figure entrepreneurs, business owners who have sold out their programs, and entrepreneurs who never made any money until their first coaching session with me. I can’t guarantee you’ll hit any certain level of income after taking this course, but you can be confident that this course contains my very best strategies for writing the copy that will help you get where you want to go.
I already have most of my copy written. Can this course help me?
Ab-so-lutely! When you own a business, you need A LOT of copy. You can use the lessons in Conquer Your Copy to inform every bit of messaging you write moving forward.
I’m a copywriter. Is this Conquer Your Copy for me?
Welcome to the biz! Conquer Your Copy will help you deliver epic copy to your beautiful clients. Conquer your content allows you to have every tool in your arsenal. Lock and load your pencils, baby.
I sell products, not services. Will this course benefit me?
Hell yes! There will be a special section in the VIP module for product descriptions. Plus, what you’re learning in Conquer Your Copy applies to everything you write for your business.
I don’t have a business yet—but I do have ideas! Should I enroll?
I can’t make that decision for you, but I will say that the market research we do in the beginning of Conquer Your Copy can be instrumental in starting your own big, brave thing. Plus, the strategies you use will be applicable to any type of business you start, and you’ll have lifetime access to the program so you can come back to it whenever you’re really ready to rock and roll.
How is Conquer Your Copy different than other copywriting courses?
This course is a perfect combination of writing, selling and conquering your mindset. I don’t know of any other copywriting courses that tackle all 3. Plus, none of the other courses on the market are taught by ME. ?
How is the course delivered?
You’ll be sent a log-in for a private membership site. You’ll have access to the complete course with video lessons, clarity sheets, templates and other tiny, happy surprises. Run through a module a week, or go for the feeding frenzy and do them all at once. It’s yours to decide.
What is your refund policy?
I don’t believe in refunds; I believe in commitments. If you’re not in with both feet, this isn’t the course for you.
Lauren, this sounds awesome, but I’m moving/working full-time/going on vacation. What can we do about that?
Life happens! I find that whenever you’re about to step up to a new level, you can always find an excuse to hold you back. Since mindset is a part of this course, let’s address this head on. You’ll have lifetime access to every lesson in Conquer Your Copy, so if you truly can’t keep up them, they are absolutely yours to keep and go back to at anytime.
Will I receive 1-1 feedback on my copy?
No, This isn’t a private coaching program. If you want line-by-line looky-loos on your copy, I sell On The Spot Rewrites to Copy Conquerors exclusively (as in, they’re not even on the website anymore. They’re your own special extra). They’re the perfect supplement to the course.
DARLING, YOU WERE BORN BRAVE. YOU WERE BORN COURAGEOUS.
AND, YOU WERE BORN WITH THAT SURE-FIRE AMBITION.
Business online course
Information about business:
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
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