Copy Hackers – Copy School 2018
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You, too, can write copy that converts.
Your first challenge was creating a product or service that could be infinitely profitable. The second is figuring out how to make people who should be your customers understand that they need what you’ve got.
If you’ve written copy more than once, you know the feeling.
You sit down to write the email that’s supposed to sell people on your solution. But there’s a voice in your head reminding you how hard it was the last time you tried to write copy. And even when your copy manages to convince people, the next time you have to write copy that should convert you feel like:
You’re trying to win the lottery on command
The fact is that great copy isn’t based on luck or chance. It’s based on repeatable rules and proven processes and reliable frameworks.
That doesn’t sound very sexy. And I’m more than okay with that.
Because y’know what is sexy? Testing your data-driven copy and finding that it beats the creative stuff by a landslide. That’s sexy. The best parts of business are always – without fail – the data-driven parts. Everything else is just guesswork. And you can’t sell your boss or your clients on paying you for your guesses.
When you know how to write data-driven “conversion copy,” every part of marketing, persuasion and growth gets easier
Conversion copywriting is simply the art and science of using your words to get the YES. After studying and practicing all forms of copywriting for nearly 15 years, I’ve stripped away the mystique of copywriting to create Copy School.
Join us in Copy School to skip past the guesswork. You’ll get the frameworks, formulas, processes and repeatable techniques to plan, write and optimize copy that gets results worth bragging about. Whether you write your own copy or hire people to, you’ll perform better with a clear understanding of what makes a message succeed or fail – which you’ll find inside Copy School.
A hugely damaging myth is that you need to be a copywriter to write great copy. Unlike design and development, copywriting is a must-have skillset for your whole team. You can’t grow without it.
What you’ll get:
Everything in 10x Landing Pages
Everything in 10x Sales Pages
Everything in 10x Emails
Everything in 10x Launches
8 live Office Hours sessions
30+ templates, worksheets, cheatsheets
Zero-to-hero conversion copywriting skills
Certification when you earn >85%
Instant, lifetime access
Business online course
Information about business:
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
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