Direct Marketing Iq – Secrets Of List Research
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A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.
Simply put, the best offer in the world, wrapped in fabulous creative — BUT sent to the wrong person could put you out of business. The old 40/40/20 rule of what makes for a successful marketing campaign still applies: 40% lists, 40% offer and 20% creative.
That’s right: 40% of the deal is lists! List research isn’t easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow.
That’s why we’ve created this information-packed, affordable Secrets of List Research how-to guide that will help you hone your list research skills for both your offline and online campaigns. And, believe me, these are skills that are crucial for building your business that will pay off again and again.
Thanks to the expert advice by legendary industry leaders, you’ll learn about:
• When to work with a list broker and when not to
• How to read a data card
• The ins and outs of testing lists
• What to ask before you test
• Testing email lists vs. postal lists. What’s the difference?
• What are the key variables that can impact response?
• How to use list enhancements effectively
• Hotline names — the hotter the better!
Business online course
Information about business:
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
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