Getresponse – Email Marketing
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Why join this course?
Is there still a place for email? And where does it fit with other digital marketing channels and tools? In this certified course, you’ll learn how to:
- Harness the power of email subscription.
- Craft the perfect marketing message.
- Build a list of engaged contacts.
- Convert clicks into sales.
224 Mins training
1 Industry-recognized certificate
Meet your teachers
In this course, you’ll discover how to create an effective email marketing strategy with list building, copywriting, email personalization, A/B testing, deliverability, and other essential best practices.
- How Brands Use Email Marketing5:14
- The Anatomy of a Successful Email Marketing Campaign6:32
- The Role of Email in Multichannel Marketing6:22
- Email Communication Strategy: What, Why, and How?7:32
- Harnessing the Power of a Subscription11:14
You will be able to clearly articulate how a successful newsletter can drive revenue.
- Treating Your Email Newsletter Like a Product12:01
- The Basics of List Building and Management5:11
- What’s a Good Email List?3:59
- The Dos and Don’ts of List Building11:59
You will learn the best practices to grow your email list.
- Using Lead Magnets to Build Your List3:07
- A Quick Guide to Email Types4:30
- Elements of an Email5:21
- Using Personalization in Email Marketing Campaigns4:06
- Creating Effective Emails – Best Practices13:15
- Email Copywriting and Content Essentials7:27
- Email Opens: How to Write Catchy Subject Lines6:10
- The Basics of Email Analytics5:29
- Email Clicks: How to Get High CTRs8:50
- Creating a Format for Your Content10:59
You will understand the value of a consistently formatted email subscription.
- Attaching a Person to Your Email Communications6:47
- ESP’s Role in Email Marketing5:57
- Spam and Blacklists11:48
- List Hygiene6:03
- Making an Appointment with Your Audience10:13
You will understand the power of micro-dayparting and how to create a valuable appointment with your audience.
- Dynamic Content in Email16:10
- Email Conversion. Converting Clicks to Sales6:29
- The Secrets of Successful Testing in Email11:50
- How to Test Your Subject Lines10:00
You will learn the most effective techniques to test subject lines in your emails.
- Final exam
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