Jeff Sauer – FB Ads Complete Data Master Package
Sale Page: Jeff Sauer – FB Ads Complete Data Master Package
HOW TO GET YOUR FACEBOOK ADS MACHINE RUNNING ON ALL CYLINDERS IN 2020 (AND BEYOND)
Let me know if you’ve had any of these problems with Facebook Ads:
If you’ve experienced these frustrations, you’re far from alone.
We surveyed 667 Facebook advertisers, and it turns out…
The things we love about Facebook Ads… are also the things we hate.
When you bring in data from outside the Facebook ecosystem to plan your advertising strategy and back-up your results…
You give yourself a strategic advantage.
You also avoid overspending to get results that won’t help you achieve your goals.
And when you nourish the Facebook Ads machine with the data it needs… You give yourself an opportunity to maximize every advertising dollar you spend.
FOCUS ON THE CUSTOMER JOURNEY (NOT THE FUNNEL)
It seems like every Facebook marketer on the planet is pushing their “Double-Comma Award Winning” funnel as the ultimate solution to your problems.
Now, I’ll admit, I’ve bought into the funnel fallacy in the past.
Yet, here’s the problem. The one-funnel-for-all strategy assumes everyone in your audience will follow a similar path to purchase. It’s a buy-or-die mentality.
And when you use this approach, most of your leads lose interest quickly, which means your conversions become more expensive.
So what’s the alternative to a single-path funnel philosophy?
Focus on matching your marketing tactics to the content in your ads, and help people have a positive experience with your brand.
Giving your audience a positive interaction with your brand allows you to keep the line of communication open (at a low cost) as that audience continues to engage with your ads and content.