Online Copy Writing – How to Write Persuasive Product Pages
Filesize : 1.07 GB
What you’ll learn
Write product descriptions that rank well in search results
Write product descriptions that appeal to potential buyers
Choose photos and images that help to sell products online
Write copy that tells buyers things they can’t discover from visuals alone
Craft offers that motivate buyers to buy products online
Write guarantees that remove objections and persuade prospects to buy
Write copy that upsells buyers while improving their buying experience
Write effective short product descriptions
Write effective long product descriptions
Students need a basic understanding of copywriting
This course assumes you know how to write copy, and want to learn how to write online copy
You face three challenges when selling products online:
1. The sales process starts long before buyers land on your product page
2. Potential customers can’t handle your product
3. Potential customers can’t talk to a salesperson (the way they do in a store) before they buy
To meet these three challenges, you need to start selling on Google. You need to write copy on your product pages knowing that this copy will show up in search results. You need to write product descriptions that work with product images, and choose product images that work with your copy. And you need to anticipate the most common (and pressing) objections and questions that your potential buyers have, and meet these head-on in your copy.
To be successful writing copy for online product pages, you also need to master the essential parts of each product page, namely:
page title tags
page description tags
short product descriptions
long product descriptions
image alt tags
This course teaches you how to write copy that sells products online. You learn dozens of online copywriting tips that help you craft effective copy for shopping carts and online store pages.
Who this course is for:
Practicing copywriters who want to learn how to write online copy that sells products
Business online course
Information about business:
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
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