O’reilly Media – Web Performance Playbook
The web today is as competitive an environment as any that a business will face. Whether yoursis a retail site, a news and information site, or whatever it might be, getting and keeping visitorsthere is a tougher challenge than ever, especially with so many competing sites just a click ortap away. And nothing will send your visitors heading for another site faster than a slow-loadingpage, or animations that grind to a halt and freeze the page on your users.
Web performance is important. Not only can it help increase the loyalty of your visitors, it canhelp you achieve higher rankings in search results. To stay ahead of the competition, whetheryou’re a web designer or developer you need to be well versed in the terminology and basicskills that underpin web performance technology to ensure that your sites respond as expected,with no lag time apparent to your visitors.
In this screencast, expert Eli Fitch takes you on a hands-on, introductory exploration of theimpact that web performance—good and bad—can have on you and your users. In this series ofshort, easy-to- absorb videos, Eli introduces you to the major topics that define web performanceso that you can determine where to start and see how web performance can improve your apps.You’ll look at methods to improve web performance, from image optimization and codeminification, to lazy loading and SVG icons. You’ll also investigate techniques like front loadingand how to optimize animation performance. If you are an entry- to intermediate-level webdeveloper, you need to spend a little time with Eli and let him show you how improve yourwebsite’s performance.
What you’ll learn—and how you can apply it.
Image optimization, front loading, animation performance, and much more
Understand critical rendering, script loading, and code minification
How to use lazy loading, loading indicators, and SVG icons
Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Click here for more Business & Marketing Courses.