Paul Smithson – The Complete Guide to Design
This training course has been specially designed to take newbie designers – people with little or no perceived design ability – and give them the essential know-how with which they can start producing more effective, more engaging design.
The course centres predominantly around designing for the Web, but 99% of the design know-how we impart here is just as relevant for someone designing a brochure, a logo, pretty much anything really!
We pick apart techniques across nine informative modules to explain the practical methods you can employ – as a non-designer – to ensure your designs deliver against your business objectives.
This is a design course for business people and marketers, not designers, so the information within the course is geared to practical implementation – you won’t find lots of meaningless, artistic ‘mumbo-jumbo’ in the modules.
Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Click here for more Business & Marketing Courses.