Regina Anaejionu – Audience-Building Ninja
If you run an online business or market your IRL (real life) business primarily on the Internet, then you already know how important it is to build an authentic and engaged online audience. You need a platform, a clear and powerful platform, from which to spread your message, launch your products and surprise people who spend their valuable time and money with you.
That’s where Audience-Building Ninja for Authentic Solopreneurs (#AudienceNinja) comes in to help. This is an intense 21-lesson course for people who want to help others through their knowledge, gifts, skills, and passions. If you are interested in making a difference for people with what you provide, then #AudienceNinja is for you. If you are interested in “get rich quick” businesses, then #AudienceNinja is definitely NOT for you.
Hi, I’m Regina, and I’ve been through a lot of trial and error over the past 18 months from creating my email list and Pinterest to over 10,000 connections each, with thousands of followers and friends on Instagram, Twitter, Periscope (oh, and here are some replays), YouTube, Facebook, and Google+ too. I want to guide you through the process of building your audience from scratch (as I had to) and creating authentic connections that allow you to grow your brand and sell your awesomeness to the world.
So what does this 21-lesson course on audience building include?
Great question, my friend. Let me explain the lessons to you.
1. GET CLEAR ABOUT WHO
To get started #AudienceNinja, we’ll make sure you’re clear who you want to build with. You’ll discover your top three ways to find and start connecting with your ideal audience, and you’ll make sure you have a clear written purpose statement to remind you of your “why” to build with the people you’ve worked with. chosen one.
2. GROWTH OF THE EMAIL LIST FOR BEGINNERS (THINK: YOUR FIRST 100 PEOPLE)
This lesson will cover the basics of growing your email list. How to set one up, tools to make your emails beautiful and simple, and, of course, the fundamental ways you can start getting people to sign up for your list. You’ll also discover several types of things you can start emailing to your connections.
3. GROWTH OF THE INTERMEDIATE EMAIL LIST (THINK: YOUR FIRST 1,000 PEOPLE)
In this lesson, we will expand on more advanced ways to grow your email list. Organize events, create attractive subscription options and promote your list through social networks.
4. GROWTH OF THE PRO EMAIL LIST (THINK: YOUR FIRST 10,000 PEOPLE)
This lesson delves into creating epic events and courses to expand your email list like crazy. You will learn the tips to make it valuable, make it attractive, and explain the benefits to enthuse and subscribe people.
5. PERISCOPE AUDIENCE BUILDING
A complete lesson on using Periscope to increase your audience and delight people. You’ll learn some fundamental types of Periscopes you can host, some unique ideas to try out, and tools that will make your scopes look + sound better and do more for your brand.
6. CREATING A COMPLETE CONTENT PLAN THAT SERVES YOUR AUDIENCE
Part of serving, delighting, and increasing your audience is creating solid content that people want to share with others. This lesson covers how to create a complete content plan that keeps you clear about all the types of content you will share with the world.
7. CREATING THE 3 MOST EFFECTIVE CONTENT UPDATES
This lesson will cover the technicalities and tools to create the three most effective types of “content updates” that will encourage people to sign up for your email list. You will learn how to create ebooks, email courses, and more.
8. INCREASING BLOG COMMITMENT 101
This lesson will expand beyond the content planning lesson, to get into other key ways you can increase your blog engagement: hint: it’s about more than just your content.
9. BLOG AUDIENCE BUILDING FOR BEGINNERS
Learn the basics of how you can start building a blog audience from scratch. This lesson will be about authentically communicating with your support networks to request brand support.
10. INTERMEDIATE BLOG AUDIENCE BUILDING
This lesson focuses on building relationships that get people interested in your brand. This will be about connecting with strangers (not creepily) and driving traffic back to your brand headquarters.
11. PRO BLOG AUDIENCE BUILDING
This lesson is about connecting with important influencers in your industry, making guest appearances on sites that will impress + impress your audience, and building relationships that make people really invest in your brand and what you’re creating.
12. INSTAGRAM AUDIENCE BUILDING
Since Instagram can be an amazing way to build an audience, this lesson addresses multiple strategies to increase your Instagram following and to genuinely connect with others on the platform. You will learn how to find people with similar interests, leave comments that are noticed, and create image titles that help people find you and share your content.
13. FACEBOOK ANNOUNCEMENTS FOR HEARING GROWTH
This lesson takes you through the basics of targeted Facebook ad setup, narrowing down your ad campaign to the people who are most likely to want / need your information, and set a budget and strategy that works for you.
14. PINTEREST AUDIENCE BUILDING
You will learn the fundamental movements you will want to make to be noticed on Pinterest. This lesson will help you build your followers as well as increase traffic back to your website. You will also learn about useful Pinterest tools and how to interpret and use Pinterest Analytics.
15. TWITTER AUDIENCE BUILDING
We will explore growth methods like Twitter chats, effective Twitter search, ask questions and start genuine conversations on Twitter. We will see how to find us and how to create an impressive profile.
16. HOW TO CONVERT YOUR HEARING TO TAKE THE ACTIONS YOU WANT
This lesson is about converting:
take potential audience members and fully involve them in your brand
then take inverted audience members and help them make the decision to buy from you
You’ll learn a few keys to selling via email, through blog posts, and even encouraging sales through social media channels.
17. UNDERSTAND THE ANALYSIS OF YOUR SITE
We will take an in-depth look at Google Analytics and find out what all the fancy statistics, words and numbers really mean. You will clearly understand the fundamental uses of Google Analytics as well as some of the advanced features that will help you grow your brand.
18. BEGINNER’S GUIDE TO DECREASING BOUNCE RATE AND INCREASING ENGAGEMENT
Once you have a solid understanding of what Google Analytics offers, we will get into how to decrease your bounce rate (the number of “sessions” where a person enters and exits your site on a single page or post without exploring further).
19. INTERMEDIATE GUIDE TO DECREASING BOUNCE RATE AND INCREASING ENGAGEMENT
We will discover ways to use your sidebar, header, and footer to increase the amount of time people stay on your site.
20. PRO GUIDE TO DECREASING BOUNCE RATE AND INCREASING ENGAGEMENT
We will cover power pages you can create (and things every single blog post should include) to not only keep people on your site, but to make sure people are getting a solid understanding of what you provide and to make sure people are taking actions to get more involved with your brand.
21. PUTTING YOUR GROWTH + ENGAGEMENT PLAN IN PLACE AND STICKING TO IT
This final lesson covers ways you can translate the learning and planning above into an actual action plan and how to stick to it so that you see consistent growth for your brand.
Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
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