Todd Herman – 90 Day Year Summer 2016
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1 too many hats…
If you’re feeling overwhelmed by all of the responsibilities, tasks and skills you have to develop as an entrepreneur…you’re not alone! When you think about all of the activities that have to happen inside of a business, it’s completely overwhelming!
Here are just a few: Marketing, Finance, Legal, HR, Sales, Operations, Product Development, Service Delivery Etc.
Those realities don’t change whether you’re a solo-entrepreneur or a big corporation.
Heck, just inside of the world of marketing, there’s: Lead Generation, Lead Conversion, Promotions, Graphic Design, Brand Design, Referral Management, SEO, Video, Podcasting, Infographics, Market Research and on and on…
And the moment that we become an entrepreneur we begin to put on all of those hats and get caught in a tornado of uncertainty (am I doing the right thing? what should I focus on? where should I spend the little money I have?)…
It’s no wonder we have such tremendous respect for entrepreneurs! Anyone else looks at that and says, “that’s crazy!” You say… “I’m in!”
2 wheel spinning…
Anybody that’s driven a car across slippery ice or been stuck in the mud spinning their wheels, knows that pressing down on the gas pedal doesn’t translate into getting more traction from your tires.
Well in the world of the business owner and entrepreneur, the slippery ice is the illusion of a new opportunity or ‘shiny object’ and the sticky mud is getting bogged down with too many projects with none getting completed.
And you know what other people tell you to do… Work harder!
Well that’s just pressing the gas pedal down harder and we end up burned out.
Entrepreneurs in 2016 need to get TRACTION and learn to work differently because the opportunities and distractions are only going to multiply! The world is definitely not slowing down…
Every entrepreneur is also a creator. It’s in our DNA. But it’s our blind belief in our ideas that can also be our downfall.
Too many entrepreneurs believe so passionately in their idea. They start to build a business around it; investing money, time and emotion. But they’re still just operating from a Guess!They get so blinded by their own idea they fail to do their research, talk to potential customers and get some data on the demand for their fantastic idea.Simply, making a small change in their approach would save them from the pain of lost money, lost time and lost confidence.
The biggest of them all though is lost time, which turns into lost opportunity.
4 Inattention to R.O.E.
I bet you’ve heard of ROI…
Perhaps even have some solid ways of tracking it.
Yet few entrepreneurs ever pay attention to their R.O.E. (return on effort).Instead of taking an examined look at where they’re putting their energies, they often treat “effort” as an unlimited resource.Something that they can freely spread across every opportunity that lands on their radar without considering the toll it really takes.
But not only does this form of “entrepreneurial martyrdom” fail to push the needle on your bottom line…
If you don’t have a “defence mechanism” and system for tracking your R.O.E., it can very well push you out of the game.
1. PRoVEN. (no… really)
A New Standard of Proof The World’s First-Ever Third-Party Validated Achievement System
The word “proof” has become a deceptive misnomer in the online marketing world.
With authors and course creators ascribing the term “proof” to any supposed system that worked for them and them alone.
Operating under the flawed “it worked for me, so it must work for everyone” logic.
Sorry… but that type of BS won’t cut it here.
You deserve better,
Your business deserves better.
And it’s not up to you to carry the burden of trust…
But on myself and the entire 90 Day Year team to carry the burden of proof.
To put our systems and frameworks through the ringer… and only serve them up once we’re absolutely CERTAIN they will work for you.
Proof is not anecdotal.
It’s data driven.
It’s third party verified.
And it’s about time that someone set a new standard for transparency, honesty and accountability within the online learning market.
That’s why my team and I went to extreme lengths to not just cherry-pick the testimonials or case studies that strengthen our cause…
But to invite independent third party auditors, researchers and neuroscientists from the world’s most prestigious research institutes to VALIDATE the success claims of the 90 Day Year system.
The end result:
The world’s first fully vetted and *PROVEN* achievement system that you can plug yourself into with 100% confidence.
Researchers from the ROI Institute found that within just 30 DAYS of joining the program:
- 50% of members gained new perspectives on lead generation and conversion
- 80% of members noted a measurable spike in motivation
- 90% of member felt that they grew as a leader
And that’s not all…
90 Day Year Success Metrics
- 56% of Members increased Revenue in the first 90 days alone
- 95% of Members raised their ambition level and capacity to achieve bigger goals
- 86% Improved their time management productivity & ability to focus on big tasks
*In May 2015, the 90 Day Year began undergoing auditing from a former Harvard Neuroscience Researcher and current evaluator from the prestigious ROI Institute. We will continue to be 100% transparent with the results of the research as more data becomes available This is a long-term study to continue to hold the program and me, the creator, accountable to you.
2. Made by Humans For Humans »»»
So many personal achievement “systems” fail to consider the human element.
They treat us like robotic, mechanistic beings…
With ambitions that could fit neatly into a box.
And the supportive habits and routines that should somehow magically be permanently programmed.
Those systems aren’t build upon fundamental human principles.
They’re built upon shaky ideals.
And when we inevitably fail to follow the “system” (which we’re not wired to follow to begin with)… we immediately blame ourselves.
Doubting our efforts and commitment instead of pointing the finger at the broken model we were trying to squeeze ourselves into.
But here’s the thing…
Life doesn’t happen in a to-do list.
It happens in the real world.
And the reason the success rate of the 90 Day Year is unparalleled in the industry, is because it appreciates your nuances and takes into account the complexities of being an entrepreneur in 2016.
It understand that sh*t happens…
And it has the built in mechanisms for reflection and course correction so that the winds of craziness never blow you too far off track.
Flexibility and adaptability are BUILT into the system.
So that you can become a FULLY expressed high performer without having to sever any of your “inconvenient” parts.
And that’s the ONLY real way to sustain your success over the next 90 days (and all the 90 Days after that)
Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
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